Japan Shinari word describes the appearance of a strong yet supple excessive force when the object of a high tensile strength, like steel or bamboo, which is twisted or bent. It also refers to the appearance of a person or animal as it flexibly transforms its body to generate a fast movement. Within this movement, Mazda designers discovered the potential to realize ‘KODO – Soul of Motion’. Aerodynamic performance was a major priority for Mazda Shinari Concept, and the centre of the lower sections – on both the front and rear bumpers – are designed to optimize the flow of air along the underbody of the car. The flared line that connects the front bumper with the side sills and rear bumper, fulfils a similar role and streamlines the flow of air along the body, while further contributing to the aerodynamic performance of the car. For the body colour a luminous metallic blue has been chosen to convey an image of hard metal.
The principle of ergonomics is also reflected in rising dedicated next-generation automotive Human Machine Interface (HMI). The availability of smaller electronic components has allowed Mazda Shinari Concept’s designers to create a floating HMI three-dimensional display; a design element that represents the very latest HMI technology . The system offers three distinct modes: ‘Business, Pleasure and Sport’. The Business-mode enables the driver to stay connected to his work day tasks. In Pleasure-mode, focus is on comfort and entertainment, allowing the driver to tailor the interior mood creating a relaxed atmosphere. In Sport-mode the driving set-up is changed; the paddle shifter is activated, suspension settings are tuned for performance driving, and controls are simplified allowing the driver to focus solely on the driving experience.
The surface of the main dashboard is a low position, and away from the occupants, creating a unique sense of openness. The HMI interface and the dedicated seating controls for the front seat passenger represent a new level of detail and functionality for a Mazda premium interior. Even though the interior volumes have been rearranged in this way there is a high level of sportiness to enhance the feeling of driving dynamics.
New Mazda Shinari 2011
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